The hottest e-books are cold in Germany, and print

  • Detail

E-books are still popular in Germany. A survey report released in March by GDk, an international market research agency, shows that Germany lags far behind other European countries in the application of e-books, and the sales of e-books account for only about 1% of the total sales of books in the country. According to the latest survey of Baoke market research company, the number of people using electronic reading devices such as Kindle or iPad is expanding rapidly. In 2011, the sales of e-books accounted for about 20.2% of the total sales of books in the United States, a significant increase from 7.3% in 2012

paper books have taken root in German life extruder. According to the number of screws, they can be divided into single screw extruder, twin screw extruder and multi screw extruder.

Der Spiegel weekly conducted an in-depth investigation on the cold situation of E-reading in Germany, and found that there are two main reasons, and the primary factor is that paper books have been deeply rooted in German life

J rgen harth of the association of German publishers and booksellers said in an interview with Der Spiegel that lifestyle and reading habits are the most important issues. There is a bookstore at every street corner in Germany, which is the difference between Germany and the United States

Dominique pleimling, a researcher at the Institute of books and periodicals of Gutenberg University in Germany, also agreed with Haas. He said: the Germans have a natural feeling for books. Germany is the birthplace of the national key R & D plan of printing press, which is closely related to colored materials. Publishers here are proud to produce books of top quality. If you compare American hardcover books with German hardcover books or even paperback books, you can see the difference between the two. American books are usually printed with less exquisite wooden paper, while German books can bring a sense of elegance and beauty

e-books do not enjoy tax incentives

Germans have very strict requirements on book quality, so it took them about 10 years to gradually accept paperback books in the 1950s

probably because they are too attached to printed text, many Germans say they can't read on digital devices. A study conducted by the University of Gutenberg in Germany in 2011 shows that there is virtually no difference in people's reading speed and cognitive level on paper books and electronic devices, but Germans still believe that reading printed words is better

in addition to the German love complex for books, there are certain economic reasons for the sluggish sales of e-books in Germany. According to premlin, Germany attaches great importance to protecting the book market, but e-books are not included

book prices in the United States are determined by booksellers, but those in Germany are determined by publishers. The fixed price system in Germany is designed to protect small booksellers, which means that no matter where you buy books, the price is the same

German publishers also have the pricing power of e-books, but they can't set too much discount for e-books to avoid weakening the sales of paper books. They can reflect the product quality by measuring nano materials. According to premlin, e-books cost about $25 in Germany

another important economic factor is that the value-added tax of printed books in Germany is only 7%, while the value-added tax rate of other products is as high as 19%. In contrast, e-books cannot enjoy preferential tax policies, and still have to be subject to 19% value-added tax

the overall level of Europe is still relatively backward

in fact, it is not advisable to protect printed books by relying on tax policies. In the UK, for example, although printed books are completely exempted from VAT of 20%, the sales of e-books in 2011 still accounted for 11% of the total sales of books in the UK

of course, Germany is not the only country that is not interested in e-books, and so are other European countries (except Britain). According to the global e-book market report released at the 2011 Frankfurt Book Fair in Germany, the sales of e-books in European countries account for only about 1% of the total sales of books

the report also points out that due to the cultural barriers in France, the acceptance of e-books is not high, and the latter accounts for only 1.8% of the total book sales in France

according to premlin, although the market share of e-books in Germany is only 1%, it has also increased by 77% over the previous year. If this growth trend can be maintained, the share of e-books in the German book market will catch up with that in the United States in the next few years

with the popularity of Kindle, iPad, iPhone and other electronic devices in Germany and the development of the German market by Barnes & noble, the largest book distribution retailer in the United States, more and more readers may begin to accept e-books in the future, and the German book market may change greatly

Copyright © 2011 JIN SHI