The hottest e-book sales have less than 2% market

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E-book sales account for less than 2% of the European market.

Qi Ding, chief analyst of the non ferrous industry of Anxin securities, who is responsible for the digital agenda in the European Union, told Neelie Kroes, vice president, that he recently urged European countries to pay attention to the development of the e-book market

kroes pointed out in a speech in Paris that although some people feel threatened by the digital revolution in the publishing industry, it should be welcomed if there is no action after the power is turned on

I know that some people regard the digitalization of the publishing industry as a threat by first inspecting the continuation of the times and strengthening technical research. But I think the greater danger is that we can't take full advantage of the opportunities brought by the new technology, she said

unless we embrace this future trend, the publishing industry will be replaced by industries that are more far sighted, more dynamic, forward-looking and able to seize future opportunities, which is very detrimental to our economy, our people and our cultural heritage

at present, we have not done enough digitalization because we are too afraid of taking risks, she said. In the adventurous United States, e-books have accounted for a quarter of the market share, while in Europe, it is only 2%

in response to this situation, she has put forward three plans, of which the last plan on the tax system may inspire the author and publisher

I know that tax policy can make a difference. In Europe, we still impose higher value-added tax on e-books, even when physical books enjoy preferential tax rates. She said: the value-added tax system will change. From January 2015, the value-added tax will be applied to the principle of destination country. This policy is closely related to the e-book market. We will guide e-book retailers to apply this new tax policy from next year

kroes proposed two other plans. The first is to convert the existing physical books into e-books as soon as possible. Kroes said that France has adopted an ambitious plan to turn 500000 out of print books published in the 20th century into electronic versions. The second plan is to adopt a long-term and overall development approach, such as supporting interoperability. EPub is a good example. Most readers want e-books to be interoperable on different devices, Kroes said. If European publishers fail to meet such expectations, consumers will vote with their wallets, which American publishing companies would like to see

transnational solutions are the key to the third plan, and also the direction that Kroes and her colleagues strive to promote. A cross European platform will be of great significance to the development of the European e-book market

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